What customer experience challenge has been most difficult to overcome? What advice would you give marketers battling the same issue (comment below)?

Customer Relationship Management (CRM)Relationship Management

Unifying customer data31%

Investing in technology15%

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Training/upskilling employees46%

Creating a customer feedback loop8%

Content/experience personalization

Something else (comment below)

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65 views1 Comment

3 months ago

Marketing has to be the voice representing the customer and the only way to do that is to know what the customer is doing with your company _ Client 360 view. Advocating and joining with operations in fighting for that is critical in making smart decisions moving forward.

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Product knowledge workshops36%

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Conflict resolution training9%

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What's the biggest challenge in delivering consistent customer experiences across all touch points?

End-User Services & Collaboration Customer Relationship Management (CRM)

Alignment across departments22%

Understanding customer needs26%

Implementing the right technology40%

Training and empowering staff7%

Maintaining brand consistency4%

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