Do buzzwords make it harder or easier for you to understand a product’s capabilities?

Disruptive & Emerging Technologies Vendor/Product Assessment

Harder29%

Easier52%

Neither17%

Other (comment below)

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CTO in Education2 years ago

Buzzwords might make it easier, but vendors very rapidly bend the meanings of the buzzwords in order to fit their products.

Very quickly the meanings of the buzzwords become so diluted as to be meaningless as a differentiator.

3

Principle Consultant / Managing Director in Services (non-Government)7 months ago

It really depends on the goal of the content - are buzzwords being used to get the target audience enthused? Is the audience familiar with the terminology? An assumption of knowledge can help hone in on the right audience - encapsulating complex ideas - while reducing clarity for others.

Also, buzzwords for their own sake can be very tedious when overused. I’m immediately turned off when I read about anything other than a vehicle being “streamlined” at this stage.

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