My top marketing goal for 2023 is to make our marketing/sales journey more customer-centric. What are some strategies you've implemented to ease the customer journey and improve CX outcomes?

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Group Account Director in Media2 years ago

For a financial services company, we conducted some user-centered design research specifically focusing on the moments that matter and the optimization of their experience. Through this process we identified some quick wins to execute to improve CX.

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CMO in Softwarea year ago

First make sure your sales & marketing efforts are customer-centric and outside-in, not your company-centric and inside-out, which is too often the case. Simple exercise, which may sound cheesy but I find effective. Imagine you have a customer in every internal meeting you have. What would they think of the decisions being made? How would they benefit or be impacted negatively?

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