How can organizations turn their recruiters from just typical employees into employer brand advocates?
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HR Director in Transportationa year ago
Employment Value Proposition (EVP) is a core communication tool for brand advocacy. Recruiters, Hiring Managers, Employees, Organization at large, Suppliers, Partners, Customers all do play a role in sharing their experiences with the brand. For a potential talent, the Recruiter is the first point of contact. The potential talent maybe active or passive but will be interested to know more about the brand. Recruiters need to be aware of the overall EVP of the organization with real life stories of people internally who have experienced it. This along with a conversation on knowing the potential talent's aspirations would be powerful by way of communicating on what the organization can deliver. This shifts the conversation towards an Individual Value Proposition. A Recruiter's Script (includes information on the organization, EVP attributes, the information on the team that is looking for the individual, the role in detail, understanding the individual's aspirations, communicating how the organization can meet the aspirations etc.) is a must to have toolkit for every recruiter. Manager Total Rewards and Org Design in Finance (non-banking)a year ago
I'd recommend having a minimum "travel" expectation where recruiters are out in the community at community events for networking, economic development centers for networking/collaboration, volunteer events, connecting with universities, building/leveraging an intern program and having an active presence on appropriate social media channels - beyond just posting for job openings.