How have other marketing leaders communicated their marketing strategy and attain buy-in from their teams and stakeholders?

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CMO in Software2 years ago

I solicited inputs & requests from our CRO, CEO & CFO to help build our marketing plan. Then presented it to both our exec staff as well as to all our employees via our monthly all hands call

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VP of Marketing7 months ago

I am creating a plan on a page that will accompany my objectives and key results. I am sharing those with my senior leadership peers and with my team--so they can formulate their goals.

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