How do you differentiate your services in an enterprise when the market is so crowded?
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Director of Engineering in Software2 years ago
It's a bit difficult to differentiate. We mostly sell to enterprises and the majority of my customers are coming through my own network, which I have because of the two startups I’ve done. These are companies making products that are still in the essence stage, but a few of them are larger companies from the US. I'm working with their products and helping to build these small connectors. But it's difficult for me to differentiate between the real enterprises and these small companies that are trying to do an operational support system (OSS).Principal Information Security Officer in Education2 years ago
Though it may be difficult to differentiate services or products if the market is crowded with everyone selling the same services and products -- you can differentiate your's to customers based on your principle and philosophy. For example, the corporate culture could known for sustainability, diversity, inclusion and equity as well as a place that employees love to work. That vibe can then pass through to prospective customers.
CIO/CISO in Healthcare and Biotech2 years ago
You have to hone in on your key value proposition and ensure that it solves a common and high-ranking pain point. A market with many competitors validates your hypothesis, but to become a leader in that market you need to solve the pain first.Director, Information Security Engineering and Operations in Manufacturing2 years ago
In the end it's all about whether you add value or not. Focus your efforts there and invest in innovation.Chief Information Security Officer in Finance (non-banking)2 years ago
You can differentiate based on anything.Like, Finding your own angle. Behave differently from anticipation. Differentiate based on principles. Promote relationships. Brand differentiation is always potential.