Other than the CEO, who else would be responsible for pioneering new product ventures and innovative business models?

Team & Organizational Design Innovation People & Leadership+1 more

Product Leaders23%

Marketing Leaders38%

Innovation Leaders22%

Technology Leaders15%

Other (Please Comment Role Below)1%

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Executive in Software3 years ago

Product leaders, for sure, but also Marketing, Sales, and Finance leaders come to mind. For instance, Sales and Finance can innovate on pricing structures that are amenable to customers while increasing revenue or Marketing may explore opportunities to expand SOM by repurposing your existing product to fit an alternate use case. It's a team effort.

Director of Technology Strategy in Services (non-Government)3 years ago

Other: all of the above. After all, we're talking about being responsible for it. Responsibility can be shared.

Head of Cyber Security in Manufacturing3 years ago

C-Levels/Directors

CTO in Education3 years ago

All of the above

CTO in Software3 years ago

Actually, all of the mentioned roles. But for process it is more with the CEO.

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