When potential customers don’t purchase, what’s the top skill-related reason your sales team cites?

Lack of visibility into customer interactions27%

Blindspots during coaching47%

Lack of understanding of what’s going on in the market20%

Other (I'll explain below)4%

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IT Manager in Construction9 months ago
Good to know what most of us is thinking about 👌 I had a different mind.
VP of Customer Success in Healthcare and Biotech13 days ago
Discovery and qualification need to happen early and often. Need is usually established but not is this is a problem worth solving right now.

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TCO19%

Pricing26%

Integrations21%

Alignment with Cloud Provider7%

Security10%

Alignment with Existing IT Skills4%

Product / Feature Set7%

Vendor Relationship / Reputation

Other (comment)

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VP of IT in Retail3 days ago
If you have a full Gartner license, they have a benchmarking tool that maps out to your industry.  It was useful for my needs.
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Yes85%

No14%

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