How involved is the IT team at your organization with the messaging of the company's brand?

Strategy & ArchitectureBusiness Applications

Very involved.38%

Somewhat involved.50%

Not involved at all.10%

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CIO, Senior VP in Finance (non-banking)5 years ago
Our Marketing team really isn't tech savvy at all, so Social Media, security, web branding, is all in IT.
CTO(CTO) in Healthcare and Biotech5 years ago
It is important for IT to connect to the company’s overall messaging and meaning and be involved from that angle.

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