What challenges do you face in growing your business?
Customers focus on price over value28%
Struggle to earn attention from right clients45%
Lack of qualified leads48%
Tough to carve our niche in the market33%
Stuff that used to work doesn't work anymore25%
Nobody in our firm sells as well as our primary rainmaker10%
Can't get non-salespeople to contribute to grow revenue7%
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Sales Enablement Advisory Executive7 months ago
Customers who focus are price over value = a good problem to have. Challenges the customer facing frontline to be able to effectively tell that story of value. And when they do ...and then PROVE the impact by way of landing the customers (initial) desired business outcome(s) / impact ...the door is WIDE open and price concerns go to the bottom of the stack.